Health and Wellness in Every Step
Our mission over the past 35 years has always been to ‘enable as many people as possible to enjoy superior foot care to improve their quality of life’. This passion has led to the development of Strive Footwear – an exciting and attractive brand of footwear, which incorporates all of our knowledge and experience gained over the past 35 years.
The secret to our success is in our unique BFT technology footbed – an ever present component in every single Vitality sandal and shoe we develop. BFT technology is the unique combination of a contoured footbed, patent pending dual density sole unit and a worldwide patented sole geometry which can help to reduce excessive pronation, align the body and by properly supporting the foot can save energy by reducing muscle fatigue.